Thursday, 3 May 2007
For Ogilvy, measuring social media also mean to measure success, ROI and:
If the program is meant to create more
- digital word of mouth
- product or service recommendations
- raise awareness
- raise or add search engine results
Thursday, 26 April 2007
1. Why syndicate your site, among many other reasons: increase traffic, bran awareness, search engine ranking, marketing tools
2. Other uses of RSS:
Applications to area like Real Estate, Job Openings, Auction Items, Forum Headlines, Product related Sales or Specials, Airlines report, School announcement, Entertainment, Press Distribution, News and Announcements, Document listings, Bookmarks and other external links, Calendars, Search results
3. Tracking measurements
Track reads, clickthrough, circulation of subcribers
Make it easy to subscribe, personalised content for SEO
Own your Feed URL (own hosting services)
Ensure listing display correct and up to date information like ‘Add to MyYahoo’ actually works
Use your RSS Feeds address = your webpage address
Great for building network of links: blogrolls, trackbacks for BLOGS
4. This marketing site claims to have implication of RSS and PR. In fact, as I was scanning through the titles/articles/interviews, most of the content are for Marketing.
RSS & PR
5. Security implication such as virus, spyware when receiving a Feed file. FEEDEMON offer security
6. Tips for maximise RSS Feeds
Content should be compelling and unique, with an interesting angle
In contrast with frequency, readers will be tired of nonsense posts that contain no value to them, therefore a focus in providing quality information, just like anything really. This includes making sure RSS Feeds work properly; verify your feeds and information before making a post. Do apply the rules of correct grammar, spelling, and punctuation. This is not a SMS
Title of your Feed item should relate to the content of the actual post in the link. You could use the same headlines for both: in the Feed title and the article title. Having said that, there’s no need to be boring. Using creative, catchy titles wouldn’t hurt but make sure it’s the same information.
Stay on the topic, be specific and don’t stray
The balance of just right amount of word: not too long, not too short. Post length should be consistent throughout the entire blog/feed
Inaccurate information can damage your credibility. After all, this rule applies to anything you publish really. Do provide credentials when offering opinions and ensuring factual information is accurate.
You may include links to related content in the RSS Feed, a good way to supplement content. Outgoing links could result in links back into your website.
It’s vital to stay consistent, don’t vary too much in your daily posts
Listen to Audiences
Readers can communicate what they like/dislike about your content. So stay in tune
It’s possible to put up ads with your Feed however balancing that with quality content is a must.
Like most of website content, published information, it’s easy to attract
readers at first yet maintaining their interest is more difficult. RSS Feed is
just like any tool. It requires strategic planning, sensible and appropriate
content to maximise its application, usage and potential. Quality control,
measurement, and evaluation still apply.
Thursday, 19 April 2007
Mobile Augmented Reality Applications is a project that Nokia research team is about to release....a GPS navigation on your phone, not only in your car.
Thursday, 12 April 2007
- Internal communication
- Freelance PR
- Crisis communication
- Updates on current events faster than Feeds/Emails
- Personal PR: use for practitioner own's benefit such as bloggers like Drew
With 140 words limit, you now can give your friends or the 'public' or whoever happens to be online at the time, your whereabouts, what you're up to, a personal brief diary 'What you're doing?' on Twitter.com
Drew B, a prominent PR blogger, provided intensive information about this new social media tool, in which he is a fan of. Also, the Guardian's post on the topic shows similar support. So I was curious and wander to the world of Twitter, created an account for myself and see what's the happs. Just like other social media tool, a bit like Instant Messenger (IM) but of course more sophisticated. I can post my current 'doing' such as 'I’m feeling stressed about the Tech assignment' onto Twitter. I can invite my friends to be on it so that we all can view each other's updates, of course with the condition that we must be on the net....pretty regularly.
I also can get updates on my phone, view Public timeline (what other people around the world are doing) every second. Another option available is 'Followers' who are people get my updates on their phone or IM. And there is a Twitter Blog, you can participate in.
So I get it. You and me, geographically distant, if we're both connected via this Twitter, I will know what you're doing right now at this moment, via my phone alerts. The Guardian called it evolution of blogging. The Twitter package also extents to Google Reader and Yahoo Pipes or Google Talk, many other and of course the familiar RSS feeds.
Question is SO WHAT?
For me it's like another version for IM, which really if you have a Blackberry and get all the updates, feeds, news, email and other million things, Twitter is perhaps another of that similar kind, a relative, another bug that would crowded my phone. And if this tool has any advantages for marketing purpose or PR (I can't find any usage for this), I truly doubt its ability and capability of getting the messages across to the intended user, bear in mind the competitive environment that other tech tools are crying out to be heard. It’s the same situation really, more tech-tool for communication, more choices and the audiences get confused, and the boomerang effect…..
I’m feeling sorry for audiences whom are targeted by this whole new social media world. How on earth can on suppose to read so many feeds, and updates and everything……Just like advertising, so many out there and if one catches your attention, it must be really lucky.
Yes I cannot ignore the potential for any technological advancements, but getting all ‘enthus’ about something without critically assessing its application is like a reflex when you visit a doctor and get a knock on your knee…what will happen?