Last few bits of RSS

My presentation on RSS is available to download as image file or view in Flickr. Click on the presentation, view as slideshow in Flickr.

Apart from my previous posts about RSS, here are the few remaining bits.

1. Why syndicate your site, among many other reasons: increase traffic, bran awareness, search engine ranking, marketing tools

2. Other uses of RSS:
Applications to area like Real Estate, Job Openings, Auction Items, Forum Headlines, Product related Sales or Specials, Airlines report, School announcement, Entertainment, Press Distribution, News and Announcements, Document listings, Bookmarks and other external links, Calendars, Search results

3. Tracking measurements
Track reads, clickthrough, circulation of subcribers
Make it easy to subscribe, personalised content for SEO
Own your Feed URL (own hosting services)
Ensure listing display correct and up to date information like ‘Add to MyYahoo’ actually works
Use your RSS Feeds address = your webpage address
Great for building network of links: blogrolls, trackbacks for BLOGS

4. This marketing site claims to have implication of RSS and PR. In fact, as I was scanning through the titles/articles/interviews, most of the content are for Marketing.
RSS & PR
http://rssdiary.marketingstudies.net/content/cat_rss_public_relations.php

5. Security implication such as virus, spyware when receiving a Feed file. FEEDEMON offer security
http://www.articleclick.com/what-are-the-security-implications-of-rss.html

6. Tips for maximise RSS Feeds
Original content
Content should be compelling and unique, with an interesting angle
Quality
In contrast with frequency, readers will be tired of nonsense posts that contain no value to them, therefore a focus in providing quality information, just like anything really. This includes making sure RSS Feeds work properly; verify your feeds and information before making a post. Do apply the rules of correct grammar, spelling, and punctuation. This is not a SMS
Balance
Title of your Feed item should relate to the content of the actual post in the link. You could use the same headlines for both: in the Feed title and the article title. Having said that, there’s no need to be boring. Using creative, catchy titles wouldn’t hurt but make sure it’s the same information.
Focus
Stay on the topic, be specific and don’t stray
Length
The balance of just right amount of word: not too long, not too short. Post length should be consistent throughout the entire blog/feed
Credibility
Inaccurate information can damage your credibility. After all, this rule applies to anything you publish really. Do provide credentials when offering opinions and ensuring factual information is accurate.
Link
You may include links to related content in the RSS Feed, a good way to supplement content. Outgoing links could result in links back into your website.
Consistency
It’s vital to stay consistent, don’t vary too much in your daily posts
Listen to Audiences
Readers can communicate what they like/dislike about your content. So stay in tune
Ads
It’s possible to put up ads with your Feed however balancing that with quality content is a must.

Like most of website content, published information, it’s easy to attract
readers at first yet maintaining their interest is more difficult. RSS Feed is
just like any tool. It requires strategic planning, sensible and appropriate
content to maximise its application, usage and potential. Quality control,
measurement, and evaluation still apply.