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Thursday 12 April 2007

Wires- Just a thought


A world of wires, connected to each other, interlinked, intertwined, crossing each other and all the possible adjectives to describe the connections and relationships among these wires, just like human being.

Yet what is so amazing about these wires: their power and existence in this world. They're everywhere, in your personal computers, inside each wall of your house lies telephone wires, cables, electricity, Internet connection and perhaps many other places...even in your toilet/bathroom, if you have a boiler.

Similarly, this phenomenon of interconnectedness originated from us, people, whom among themselves, desire to be linked to each other to whatever degree. The invention of tech-communication is just another example of this urge, the urge to be closed to each other....at times to the point of choking themselves.

This network of people, network of wires spread on the global scale. People now, almost everyone, carry a telecommunication device, such as cellphone, blackberry, PDA, 247 with the hope to stay updated, stay in touch to all current events.

Maybe it is our nature to be so closed to each other that we strive to invent countless technologies and equipments, although not all proved to be useful. The 'invention' or idea of Instant Communication with real time features enable us to see who's online, to call PCs, to do voice call, to chat, to share files, diaries, thoughts and emotions, after all to communicate with one and other. A simple wish but resulted in so many different variations of equipments such as SMS, IM, Cellphone, PDA, Yahoo/MSN, Blackberry, and Twitter...etc

It could be the end for all these wires when we move on to the wireless world, when we abandon these messy cords lying around, taking up all our precious spaces. A wireless world. Yet the simple wish, of communication, remains the same. Do we ever stop to think...what is all of this?

The point of Web 2.0 isn't scary enough but there's Web 3.0 NOW. The continued journey to endless gadgets just to aid one purpose only: Be together, Be closed together like those wires inside a personal computer.

And for PR, this industry absorbs telecommunication like a sponge. After all, it is communication and relationship which PR depends on. Will it catch up with the technological race or will it stop and think and choose wisely? A question yet to be answered or not?

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